Ilayathalapathy vijay going to crack the fans sence in upcoming movie kathi,Vijay converted his fan clubs into a people's movement called Vijay Makkal Iyakkam which was officially launched at
Pudukottai .
The Makkal Iyam flag was also launched on the same date . On the flag
was Vijay's face inside a blue circle on the white rectangular flag and
their logo 'Uzhaithidu Uyarndhidu Unaal Mudiyum' which loosely
translates to 'Work hard, Become a man of stature, You can do it '
written on it . His His Makkal Iyakkam is responsible for most of the
philanthropic activities conducted by the star. After
Cyclone Thane
his Makkal Mandram administrators arranged for a function at
Kammiyampettai, Cuddalore where the star distributed five kilos of rice
to the affected people. Cuddalore was the worst affected area in floods
and Vijay reached out to help these people out by rendering some
assistance. The area in which the function happened soon wore a festive
look with thousands of people gathering to catch a glimpse of their
favorite star.
Vijay has appeared along with
Suriya,
R. Madhavan and
Jyothika in a short commercial video about child poverty, labour and lack of education, produced by Surya in an effort to eliminate children who drop out of
school at an early age, made in association with Vishnuvardhan Induri
the founder of
CCL and the Ministry of Education of
Tamil Nadu.
The Ilayathalapathy Vijay Educational Awards 2012 was conducted at JS
Kalyana Mandapam in Chennai on 8 July 2012 by his Vijay Makkal Iyakkam
to honour the students topped in 2012 SSLC and 12th board exams and the
awards were distributed by Vijay himself. On his every birthday, Vijay
presents golden rings to the new born babies at the Egmore Government
General Hospital.
